Toyota Tundra ad may cause actual cursing | Adweek Toyota Tundra ad may cause actual cursing | Adweek
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Toyota Tundra ad may cause actual cursing

Instead of fighting actual obscenities, perhaps the FCC could start cracking down on lame humor based on stuff that rhymes with obscenities. They could start with this Toyota Tundra commercial. Yes, “truck” rhymes with a word you can’t say on free TV. But much of the dialogue here doesn’t even make sense. “Shut the truck up,” is a stretch, but contextually appropriate. “What the truck is your problem?” sounds like something my high school principal would have said. This kind of language is probably worse for children than the stuff they’re trying to avoid.

—Posted by David Kiefaber

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Topics: Automotive, Kiefaber
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