Toyota’s scratch-off ads ‘did not excite’

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Flickr user mandydale writes: “So, outside of Zeitgeist in San Francisco, Scion decided to do an ‘interactive’ poster, enticing passer-bys to ‘scratch off and find two of the same.’ When we came across this poster, no one had bothered to even touch it. So off we went, scratching the posters, and waiting with bated breath to see what lies beneath the silver scratch-off layer.” Here’s what they found. It certainly wasn’t cash.

—Posted by Tim Nudd

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