Toyota Prius gets a sweater for the holidays | Adweek Toyota Prius gets a sweater for the holidays | Adweek
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Toyota Prius gets a sweater for the holidays

Prius-cozy

Millions of cars up and down the Eastern seaboard could use one of these right now—a holiday cozy like the one hand-knit for a Toyota Prius recently as part of the automaker's "Prius Projects" series. Check out action footage of the knitting in the video below. As holiday sweaters go, this one could be a lot uglier, frankly. But Toyota was going for "a beautiful winter-blue cozy, complete with handmade snowflakes and Prius badging." The knitting was done is Austin, Texas, but cars there won't have much use for it. So, hopefully it will shipped to the Northeast immediately.

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