Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Toyota is celebrating Father's Day with a sweet ad about a dad and his daughter's relationship through the years—told from both perspectives.
The three-and-a-half minute montage first tells the story from the father's point of view, starting when his girl is just a newborn. As she grows up, he graduates from a small hatchback to a minivan, and he eventually slaps a "Baby on board" sticker on her own car (for his grandkid).
The real fun, though, comes in the second half of the commercial, which follows the same story but told from the daughter's perspective, throwing in even more cute tidbits—like the moment, as a teen, when she tosses the giant pink mittens she's outgrown but Dad is still foisting upon her.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in