A toy-saftey video that’s actually amusing
Here’s an animated, musical product-safety video from Consumers Union, the nonprofit publisher of Consumer Reports, and it’s pretty darn funny. It centers around overworked government inspectors who are losing their noble fight to stop dangerous toys from being imported into the U.S. Some lyrics: “Now, so many products are streaming through the door/Our scientific method is to drop them on the floor.” Especially cute are the names of the testers (“Axel” checks cars, “Elmer” tests glue—by sniffing it!—and a red-headed “Lucy” loves tasting chocolates as they pass on a conveyor belt.) The song resists taking pot-shots at China, though it does show boats ferrying goods across the Pacific from that general direction—and it’s not like recent recalls have been over stuff from Crete. The song concludes: “When all our time is spent, we inspect just 1 percent/And wave the rest on through/And pass the problem onto you.” Maybe Bob Dylan was too busy with Cadillac to contribute some words. Oh wait, Consumers Union is a nonprofit. Bob wouldn’t want any part of that.
—Posted by David Gianatasio
- Bonnier Acquires Source Interlink's Motorcycle Titles, Sells TransWorld Group
- Young Tumblr Marketers Have Strong Advice for Yahoo
- It’s Official: Deborah Turness Named President of NBC News
- Clyburn Makes History at FCC
- Yahoo Officially Acquires Tumblr for $1.1 Billion
- Ziff Davis Nabs NetShelter
- Pinterest Adds Advertiser-Friendly Features
- Starbucks Is Open for Business in Vietnam
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- Young Tumblr Marketers Have Strong Advice for Yahoo
- Our Picks for the 5 Best and 5 Worst New TV Shows
- Ad of the Day: Coca-Cola
- This Summer Could Be the Breakthrough in Mobile Advertising
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
- This Is What We Saw at the TV Upfronts This Year
- Pinterest Adds Advertiser-Friendly Features
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







