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The U.S. presidential election is so bad that a group of Canadians have launched a campaign to boost the self-esteem of Americans.
Toronto-based creative agency The Garden is spearheading a charm offensive titled "Tell America It's Great"—a play on Republican nominee Donald Trump's campaign slogan, "Make America Great Again."
The centerpiece is a minute-and-a-half-long online video that features a string of citizens from Canada praising the U.S. for everything from its National Parks to its philanthropy and its musical traditions—including Biggie Smalls and Tupac—and more ironically, its diversity and openness, two qualities acutely undermined by the particular brand of negativity that the upbeat message is purporting to combat.
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