Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you see someone spending a bit too much time in the dental care aisle of your local drugstore, it’s probably either someone who believed Listerine’s ad claims that using the mouthwash is as “effective as floss at reducing plaque and gingivitis” and is now looking for a way to remedy the damage done to his or her rotting mouth—or is one of 4000 Pfizer employees who have been deployed nationwide to put stickers over what U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in