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Today's crazy new product: whisky in a can

Whiskey-in-a-can

Straight Scotch whisky in a 12-ounce can. It doesn't seem right, really. But Scottish Spirits is pushing forward with the new packaging. "We are really thrilled with the idea," says CEO Manish Panshal. "It's going to be a part of every lifestyle and occasion. The can is the perfect size to be shared between three people who can mix it with other things like cola. It's lightweight and portable and entirely recyclable, which is good news. It will be one of the hot picks for any outdoor activities." Now, in true Scottish spirit, they just need to package the can inside a dead rodent.

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Topics: Alcohol, Nudd, Packaging
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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