TJX combo campaign not much of a bargain

Let's face it, commercials from the T.J. Maxx and Marshalls discount clothing chains are typically traffic-building retail fare never destined to win the big prize (or any prize) at Cannes (or anywhere else). But who would have dreamed the first large-scale combo spots by the TJX siblings would be this bad? The theme of a fashion/value intervention is kind of cute, and I'm guessing GSD&M Idea City tried for a tongue-in-cheek feel. But the tone-deaf delivery of the fidgety performers suggests no second takes were allowed, and the logos on the shopping bags are so hyper-visible it's distracting. Also: Those clothes look like a production of High School Musical exploded. If they actually carry that stuff, regardless of the low prices, let's pray for an intervention by Kohl's, or any store that sells decent apparel.

—Posted by David Gianatasio

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