Titus cleans up ‘Arousing technology’ theme | Adweek
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Titus cleans up ‘Arousing technology’ theme

Titus Titus Cycles have something called titanium/carbon fiber weave construction, which we’re told is very exciting to bike nerds. Thus, the tagline: “Arousing technology.” TDA Advertising & Design in Boulder, Colo., has some fun with that theme, imagining, in the print ad above, a Titus ad in the escort-services Titus2_1 section of the Yellow Pages. It would be cooler if the ad were actually placed in the escort-services section of the Yellow Pages, but maybe that wasn’t possible. The campaign also includes mock erectile-dysfunction ads with headlines like, “How has Titus changed my life? Ask her.” (That one was rejected by Mountain Bike Action magazine.) This new work may not be earth-shattering, but it’s better than the older Titus ad shown here (click to enlarge), which seems to warn of unexpected diarrhea attacks in the shower.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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