Tiny cars cut to the chase for LG cell phone
This charming ad from Y&R New York might be one of the better car commercials of the year. But it's not a car commercial. The tiny vehicles race around in service of the LG enVTouch smartphone. The best detail: when the white foam packaging puffs go flying in the alley. If some of the sequences seem familiar, like you'd screened them somewhere before, that's part of the build-up to the cinematic punch line. The phone becomes a drive-in movie in the final scene, OK? Sorry to spoil the surprise (which is pretty minimal), but given the themes here, it made sense to cut to the chase. Via Ads of the World.
—Posted by David Gianatasio
See also:
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