Tiny cars cut to the chase for LG cell phone

This charming ad from Y&R New York might be one of the better car commercials of the year. But it's not a car commercial. The tiny vehicles race around in service of the LG enVTouch smartphone. The best detail: when the white foam packaging puffs go flying in the alley. If some of the sequences seem familiar, like you'd screened them somewhere before, that's part of the build-up to the cinematic punch line. The phone becomes a drive-in movie in the final scene, OK? Sorry to spoil the surprise (which is pretty minimal), but given the themes here, it made sense to cut to the chase.