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As capitalism replaces communism in the former Soviet Union, Russians are dealing with some of the issues that Americans have faced for decades, including a relentless assault of advertising. Moscow, it seems, is rapidly becoming one big billboard. Advertising messages are covering the entire facades of the city’s skyscrapers, and the head of the Moscow Government Advertising Committee works in a building covered by a 24-story high ad for a cell phone company. The city’s public transportation system also has been saturated with advertising.
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