Tiger Woods learns to focus in Gatorade ad | Adweek Tiger Woods learns to focus in Gatorade ad | Adweek
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Tiger Woods learns to focus in Gatorade ad

Here's the first ad in the new "Woods of Wisdom" campaign for Gatorade Tiger from TBWA\Chiat\Day, Los Angeles. The animated spot promotes the reformulated Gatorade Tiger Focus drink (which now contains theanine, which aids in concentration) and shows Woods as a kid learning to keep his mind from wandering on the links. He does this with the help of a wise old grizzly bear (who looks and sounds a lot like Woods' late father Earl) and a literal waterfall of Tiger Focus, which the boy eagerly slurps up. Samuel L. Jackson is among the voice talent for the campaign, and funk master Bootsy Collins did the original music. This first spot also has a heavy Nike flavor, as Woods and the bear both sport Nike logos on their caps, and Tiger does the hacky-sack thing with the golf ball at the end—the same trick he made famous in the legendary 1999 Nike commercial.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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