The tide turns

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Beach and surfing ad themes should be off limits for a while following the devastation brought on by the Asian tsunami. (Though we could have sworn that during last night’s two-hour season premiere of 24, there was a commercial from someone featuring a lot of displaced water. And though we didn’t catch the advertiser, we did see enough to think it in bad taste.)

But in respect to the victims of the disaster, advertisers are largely showing their sensitive side.

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