Three meals aren’t enough for Taco Bell
People are getting gigantic and flabby eating the crap at your fast-food restaurants. Do you: a) add salads to the menu; b) stop supersizing; or c) invent the concept of a “fourth meal,” between dinner and breakfast, at which you can stuff yourself even fuller than you were before. Taco Bell chooses “c.” The chain has set up a Web site called FourthMeal.com, which features a virtual town whose pajama-clad inhabitants are devoted to playing games and wolfing down enormous amounts of “melty, crunchy, spicy, grilled” Taco Bell food at inappropriate times. What does the news media think of the fourth-meal idea? A typical headline: “Dieticians wary of ‘fourth meal.’” What a surprise.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.