Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Tuesday night’s rerun of The Late Show with David Letterman and its Top Ten list reference to a popular soap tagline (one of the top 10 most important things Dave’s mom was supposed to have learned in her first 84 years: “You’re not fully clean until you’re Zestfully clean”) brought to mind the cornucopia of brand references in Top Ten joke writing. August has featured an average of just less than three brand references per Top Ten: Top
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in