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"Hey, gang, I've got a great idea! Let's get all our friends together and film some 'quirky' commercials for J&R Music & Computer World! My brother's a manager there, and he'll let us film after closing time. Oh, oh! My roommate plays air guitar. He is sooo funny. I mean, he sucks at it, right? When we're drunk, it totally just cracks us up!" Judging by this J&R ad from Toy New York, that was part of the strategy session for this first major TV campaign in the New York retailer's 37-year history.
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