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To get people to delete their (probably long-forgotten) inactive Twitter accounts, some students from Rotterdam-based Willem de Kooning Academy created a ridiculously catchy @twittersong, with lyrics created by combining—and calling out!—handles that have been dead since March 2016.
"Hey you, the one who's still in their eggshell," a folksy voice sings, "Yeah you, the one who didn't say farewell. You didn't have anything to say, no tweets were coming your way. So you decided not to stay … but why did you never fly away?"
That's some clever word engineering!
Creators include Mick Jongeling, former junior art director at JWT in Amsterdam.
A 2014 Twopcharts study found Twitter had almost 430 million inactive users, which at the time totaled nearly half of its 974 million registered users.
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