These Poignant Ads Show Why You Should Be Doing Lunch With American Seniors

For its first national integrated campaign, created by Anomaly and supported by the Ad Council, Meals on Wheels is seeking volunteers to serve the elderly population in the U.S. The commitment isn't big, and they're not asking for money. What they want is your lunch hour. 

"America, Let's Do Lunch" puts a warm and upbeat spotlight on the people who benefit from Meals on Wheels. You'll meet a retired school psychologist with a contagious laugh, a woman who surrounds herself with flowers, a couple who've knitted their wedding photo onto a pillowcase, and more. 

The anchoring ad, which kicks off the campaign and introduces the characters, concludes, "One in six seniors face the threat of hunger, and millions more live in isolation.