These New Outdoor Ads in L.A. Capture the Insidious Nature of Domestic Violence

Grim campaign from Quigley-Simpson

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Here's a jarring disconnect—hearts and flowers, boxes of chocolates and hand-written love notes mixed with threats and violence.

A new outdoor campaign from the Los Angeles Police Department and mayor Eric Garcetti's office uses a series of well-known romantic tropes as a stark backdrop for a message about domestic abuse.

One billboard is covered in bridal lace with the phrase, "You may now hit the bride," written in wedding invitation-ready cursive. A Tinder-like image decorated with a heart says that Martin, 31, is "looking for a man to bully and humiliate."

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