These classic preloaders are worth the wait


Visit most campaign microsites, especially with a slow Internet connection, and you'll be greeted with the inevitable "Loading" message. Over time, agencies have gotten creative with asking users to be patient while they get their tech bells and whistles in order so they can wow them with hard-core engagement. Digital shop Big Spaceship has decided to honor the art of the preloader with a new site called Pretty Loaded that collects the best of the best. It's an "infinite loader" of preloaders that preload other preloaders. If you really want to geek out, follow prettyloaded on Twitter.

—Posted by Brian Morrissey

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS