This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read Through Play

Fun, educational work from TBWA

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Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a reality. The two-minute video below promotes "Braille Bricks," a new project from the nonprofit Dorina Nowill Foundation for the Blind and agency Lew'Lara\TBWA. 

First, the clip tells the story of Anny, a young girl with the eye condition nystagmus, as her mother recounts a teacher's inability to help her with a Braille typewriter.

It positions the educational blocks as an antidote to that sort of problem—they become a form of play that can also include sighted children, thereby better integrating those with visual impairments, and expanding their support networks. 

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