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Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a reality. The two-minute video below promotes "Braille Bricks," a new project from the nonprofit Dorina Nowill Foundation for the Blind and agency Lew'Lara\TBWA.
First, the clip tells the story of Anny, a young girl with the eye condition nystagmus, as her mother recounts a teacher's inability to help her with a Braille typewriter.
It positions the educational blocks as an antidote to that sort of problem—they become a form of play that can also include sighted children, thereby better integrating those with visual impairments, and expanding their support networks.
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