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When guys get together and have a few drinks, things tend to get a little stupid. That's a fact most alcohol marketers would prefer not to highlight, lest advocating stupid fun might come off sounding like promoting activities that are dangerously stupid.
Nonetheless, Carlton Dry is, with the help of Clemenger BBDO in Melbourne, Australia, embracing harmless idiocy. A series of vignettes, part of the brand's #HelloBeer campaign, features a group of bored, buzzed friends letting their imaginations run wild.
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