There's 'a little gay in everyone,' says TBWA

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

So, TBWA Zurich's flamboyant new commercial for the EuroPride 2009 festival, taking place next month in Switzerland, insists there's "a little gay in everyone," which it illustrates by having a drag queen burst out of some poor guy's chest like a club remix of Totall Recall. Not to slight the LGBT community—they mean well—but we don't buy this claim. Take Powers Boothe, for example. Nothing gay about that man. They might have a case for Sean Connery, though.

—Posted

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in