There’s nothing quite like ‘Live free or die’

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

New Hampshire’s “Live free or die” may be coolest state motto of them all. It’s much more bad-ass than, for example, “You’re going to love it here.” Officials in New Hampshire tried putting that wussy new phrase on highway-welcome signs recently, and the backlash has been swift. “Right now, every time I go past those things I’m embarrassed,” the state senate majority leader said last week. Gov. John Lynch feels the same way, even though he one championed the new signs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in