There are worse ad stars than Rachael Ray

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Rachael Ray, a terrorist? It was an ugly scarf, certainly. But there’s a more sinister force at work in commercial land, one that threatens to poison the youth of this great nation with zippy harmonies and twangy guitars in the service of Baby Bottle Pop candy. That force is the Jonas Brothers. They’re more irritating than Rachael. Are they terrorists? Sure. Just stop putting them in ads. And stop comparing them to Hanson. Hanson was about the music, OK? (“Baby Bottle POP! Baby Bottle POP!” I can’t get it out of my head!)

—Posted by David Gianatasio

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in