Is there an app to change marathon routes?
E-mail pitches that begin "I am running the Boston Marathon dressed as a giant iPhone on Monday" remind me why I hate living on the route of the famous race. Runners and spectators from all over the globe invade my neighborhood, and neither contingent, as far as I can tell, ever bothers to visit the phalanx of Port-a-Johns that spring up like unwanted seasonal flowers at the end of the block. The street serves their needs just fine. And why use a trash can for empty beer bottles or half-eaten hot dogs when my building's courtyard is right there? The iPhone pitch came from Jason Jacobs, founder of RunKeeper, which helps runners and cyclists track their outdoor activities. Hey, Jason, can the app map out a route that takes the runners a dozen blocks from where I live? And if you see a giant Zune on your tail, get out of its way. Those things are prone to crashes.
—Posted by David Gianatasio
- Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool
- Shazam Introduces Engagement Metric for TV Ads
- Buzzfeed's Michael Hastings Dead at 33
- FCC Chairman Nominee Says Broadband Is Top Priority
- Viacom Finishes Major Upfront Biz
- Google: We Have a Right to Publish Security Requests
- YouTube Stars Struggle Mightily Off YouTube
- iCrossing Hires Moxie And Razorfish Vets
- Conan O'Brien to Advertisers: You Disgust Me, But I Will Take Your Money
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks
- Millennial Guys Are Turning to Makeup
- Ogilvy Adds Two More Grand Prix—in Outdoor and Media
- Pretty Much Everyone Is Doing Native Ads Now
- Shazam Introduces Engagement Metric for TV Ads
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







