Thailand Does It Again With This Brutal and Beautiful Ad About Kindness

Mobile brand TrueMove's epic WWII spot

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Thai mobile company TrueMove, which you'll remember from the world-famous "Giving" spot in 2013, is back with another gem—a stirring, cinematic spot in which the daughter of a charity worker visits a Thai woman who helped her father when he was a prisoner of war in World War II.

The ad, which shows how a brave act of kindness can change a life, is part of a campaign called "The True Meaning of Giving," which is backed by a group of Thailand charities.

One of the actors in the spot writes in the YouTube comments that it references a POW camp in Kanchanaburi, Thailand, where the Japanese forced prisoners to build a railway bridge over the River Kwai.

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