Testing testosterone
What to do with those high-testosterone people marauding around your office? Promote them.
That's the conclusion we draw, anyway, from a study by researchers at the University of Texas at Austin. Its aim was to determine how leadership status (or the lack thereof) affects the cognitive performance of men and women with above-average testosterone levels. "During the study, people were asked to complete a spatial and verbal test under one of three conditions. They were given a leader role (high status), a follower role (low status), or no information about their status (control group). ... Men and women with relatively high testosterone levels did well on both tests if they were in the leader role, but poorly if they were in the follower role. The high testosterone group also showed an increase in blood pressure when assigned to the low status role." The researchers theorize that the high-testosterone people were comfortable in the top-dog role and, hence, able to concentrate on the tasks. Conversely, those assigned to the follower role were distracted by their low status and, as such, less able to perform the tasks. Armed with this knowledge, you can now speculate anew about the testosterone levels of your colleagues, high-status and low-status alike.
—Posted by Mark Dolliver
- Kawasaki And 'Lone Ranger' Ride Together in Multifaceted Campaign
- CBS Picks Up Bad Teacher
- Dish Network's Search for a Digital Agency Down to Finalists
- Liberal Groups Pressure Mayer to Withdraw From FWD.us
- Arrested Development Outbuzzing House of Cards
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- The IAB and Mozilla Clash—in Person
- Sen. John Cornyn Joins the Fight Against Patent Trolls With New Bill
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- And the 2013 Grand Effie Goes to ...
- The New York Times Reinvents the Boring Banner Ad
- Puma's Dance Dictionary Will Leave You at a Loss for Words
- Tablets Overtake Smartphones as the Big Shopping Device
- Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Ad of the Day: Nike
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







