Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ready for more screaming, twitchy muscles, explosions and horrifying hallucinations? Good, because Terry Crews just made another Old Spice commercial.
The ad, by Wieden + Kennedy and directors Fatal Farm, continues the brand's "Get Shaved in the Face" campaign for its electric shavers, which Crews helped to introduce early last year in a murderous spot with Little Terry Crews. This time around, we catch Terry right in the middle of a nightmare—and when he wakes up, it only gets worse.
We caught up with Kate DiCarlo, Procter & Gamble's communications manager for beauty care, and Jason Bagley, creative director at Wieden + Kennedy, to chat about the spot and Terry's popularity as an Old Spice spokesman.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in