Terrify the children into respecting the road
There's something really creepy and awesome about these "Tales of the Road" animated rhyming PSAs from Leo Burnett London, encouraging kids in the U.K. to be safe near roadways. They have a great Edward Gorey/Gashlycrumb Tinies feel to them. The top one tells the sad tale of "The Boy Who Didn't Stop, Look and Listen." The bottom one bemoans the fate of "The Girl Who Didn't Dress Bright in the Dark." The actual inspiration for the campaign was evidently the Edwardian poet Hilaire Belloc, whose "Cautionary Tales" attempted to frighten young children into doing the right thing. (They included such timeless classics as "Matilda, Who told lies, and was burned to death" and "Jim, who ran away from his nurse, and was eaten by a lion.") We can barely wait for the third spot in the series: "The Boy Who Didn't Find a Safe Place to Cross."
—Posted by Tim Nudd
- The Guardian to Consolidate Web Properties Under One Domain
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- What If Arrested Development Were Coming Back on YouTube?
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Ad of the Day: VisitEngland
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- And the 2013 Grand Effie Goes to ...
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Cadillac Nears Decision in Creative Review
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.