Tennis turns into reality television | Adweek Tennis turns into reality television | Adweek
Advertisement

Tennis turns into reality television

Lindsay_1Andre Agassi is “The Legend.” Tommy Haas is “The Stud.” Andy Roddick is “Rocket Man.” Maria Sharapova is “The ‘It’ Girl.” Kim Clijsters is “Miss Congeniality.” Apparently giving up on selling tennis on its own terms, the United States Tennis Association is promoting the 2005 U.S. Open Series—eight weeks of tournaments culminating with the U.S. Open—as “the summer’s hottest reality series.” The campaign includes TV, radio and print ads. The Web site invites you to watch “world-class athletes, who also happen to be world-renowned celebrities, relentlessly pursuing each other from town to town, hoping that each stop will provide them a stage upon which to shine.” It’s unclear if anyone will get to vote anyone else off the tour, or give them a rose. But let’s hope Marat Safin, “Mr. Unpredictable,” doesn’t run into Alicia Molik, “The Girl Next Door,” in one of the food tents.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS