Tenacious D virtually rock Cannes festival | Adweek Tenacious D virtually rock Cannes festival | Adweek
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Tenacious D virtually rock Cannes festival

Tenaciousd Tenacious D are finally getting the recognition they deserve—in the form of a bronze Cyber Lion at the International Advertising Festival in Cannes, for the Pick of Destiny Web site. The agency, Tequila in Sydney, Australia, got well into the spirit of the D: “We asked ourselves what would Tenacious D, the self proclaimed greatest rock band in the world, do to the conventional digital space? The idea for the campaign was simple: Create the greatest Web site in the world, and use it to spread the message of rock across the shores of the Internet.” Check out a demo of the site here, and the actual site here.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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