Tempest in coffee pot over Starbucks logo | Adweek
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Tempest in coffee pot over Starbucks logo

Starbucks_2 A Christian group called the Resistance made time in its busy schedule recently to criticize Starbucks for bringing back a “slutty” retro version of its mermaid logo. The logo, a more revealing version of the familiar Starbucks logo, will now adorn Starbucks’ Pike Place bags of coffee. The Resistance complains that it “has a naked woman on it with her legs spread like a prostitute. ... The company might as well call themselves Slutbucks.” Actually, she’s a mermaid, not a woman, and doesn’t really have “legs” per se. Regardless, Dead Programmer’s Cafe has a nice overview of how the Starbucks logo got less naughty over the years, before this most recent shocking regression. As for the Resistance, this protest is just the tip of a very baffling iceberg.

—Posted by David Kiefaber

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