TED's 2012 'Ads Worth Spreading' Winners: Longer Ads Rule Again | Adweek
Advertisement

TED's 2012 'Ads Worth Spreading' Winners: Longer Ads Rule Again Focus on idea-based storytelling

TED isn't a big fan of the traditional 30-second spot. For its Ads Worth Spreading contest, the organization continually chooses un-ad-like advertisements that are much lengthier than your typical TV commercial—and often never appear on TV at all. This was true last year with the first batch of winners, and is true again this year—check out the 10 winners for 2011/12 below. We've written about most of them here at Adweek. (The Canal+ and Chipotle spots were on our list of the 10 best commercials of 2011.) "We sought out ads that were driven by ideas," says TED curator Chris Anderson of this year's winners. "At TED, we've seen the power of imagination and innovation. We want to reward companies that have invested in longer-form, beautifully crafted campaigns that value human attention and intelligence, and take the time to tell a thought-provoking story."

• Canal+: The Bear
Brand: Canal+
Agency: BETC

• Chipotle: Back to the Start
Brand: Chipotle
Agency: Creative Artists Agency Los Angeles

• Engagement Citoyen: The Return of Dictator Ben Ali
Brand: Engagement Citoyen
Agency: Memac Ogilvy Tunisia

• L'Oreal Paris: Aimee Mullins
Brand: L'Oreal Paris
Agency: R/GA New York

• Mazda: Defy Convention
Brand: Mazda
Agency: Team Cosmos/JWT Germany/Team Mazda Europe

See the other five winners after the jump.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Continue to next page →

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS