TD Bank can't get enough of psychoanalysis | Adweek TD Bank can't get enough of psychoanalysis | Adweek
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TD Bank can't get enough of psychoanalysis

Sig-reege

As if Regis and Kelly weren't obnoxiously animated enough in the flesh, Tierney Communications and TD Bank have put photo-cutout versions of the pair to work in an online campaign, TD Bank Theater. Like the live-action spots that broke a few weeks ago, Philbin frets about the merger of TD Banknorth and Commerce Bank, and gets reassured by a therapist. The shrink charges $250 per session, which makes him a bargain compared to some therapists in Boston I could name. He also seems unfazed when Ripa appears out of thin air, like a figment of Regis's tormented psyche. It's all a bit much—sometimes a bank is just bank. We're promised a clip-art Abe Lincoln in the next installment, so there's some hope that viewers will be set free.

—Posted by David Gianatasio

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