Advertisement

TBWA releases second brilliant AIDS film

Aidsshortfilm_1 This amazing animated short film, promoting AIDS awareness, rightly earned a gold Lion for TBWA France at Cannes last year. Now, the agency and director Wilfrid Brimo are back with an encore, this time a gay version. Both films have not-safe-for-work scenes, but it’s all pretty dreamlike and cartoony. Plus, it’s hard to imagine you’ll get fired for watching a PSA. The tagline for both films is, “Live long enough to find the right one. AIDS. Protect yourself.” And the music in each (“Baby, Baby” by the Vibrators in the first ad; “Sugar Baby Love” by the Rubbets in the second) is fantastic. Commercials in general, never mind PSAs, don’t get much more soulful or joyful than this. A complete triumph for TBWA. Via ’boards.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS