Taxi Auctions Off Its 2008 Mini Coupe After Losing Account | Adweek Taxi Auctions Off Its 2008 Mini Coupe After Losing Account | Adweek
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Taxi Auctions Off Its 2008 Mini Coupe After Losing Account Agency takes high road, with proceeds going to charity

After 10 years together, Taxi in Toronto and BMW Mini have parted after the agency declined to participate in a review for the Canadian account, eventually won by Anomaly. Remember Taxi's "wacky vignette" for the nameplate with a guy's mustache and eyebrows flying off his face as he hung his head, cocker spaniel style, outside the passenger window of a speeding Mini? Ahh … good times. Anyhoo, Taxi is auctioning its boardroom Mini—a red 2008 coupe—on eBay, with proceeds going to Covenant House, a homeless shelter. The listing reads: "What you are looking at here is the last Mini Taxi Canada is ever going to sell. And that's pretty significant, because over the past 10 years we've managed to help sell over 40,000 of them. That's quite a few. And we've had a lot of fun in the process, picking up a bunch of awards from all over the world. But alas, all great drives must come to an end. So to honor 10 years of good times and even better work, we're making our last sale one we can all feel really good about and are donating the proceeds to our favorite charity—Covenant House Toronto. So go ahead and bid generously. Maybe the karma alone will get you out of a traffic ticket or two." With three days to go, bidding stands at $10,500 Canadian (that's $10,295 U.S.). You might say Taxi is taking the high road and driving off in style—and getting a free ride of adoring press coverage in the process. Via Adland.

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