Tanqueray Gets Its Groove Back With R&B Singer Aloe Blacc
Aloe Blacc, the R&B singer behind the European chart-topper "I Need a Dollar," is getting some dollars from Tanqueray by cutting a new track and video for the brand. Titled "Tonight Downtown," it's the centerpiece of a marketing blitz from Mother New York that includes free downloads of the song and a call-out for fan remixes (of which Blacc will ultimately choose his favorite). The song is a fairly generic homage to going out and cutting loose. Thankfully, the lyrics don't mention the gin itself. But the video does make use of Tanqueray's unique bottle—as a percussion instrument. Surely other revelers around the world have, at one point or another, attempted a similar trick, likely with mixed results. One word of advice: Easy with that stick there, drummer. The stuff's best for drinking.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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