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Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline.
Gyro San Francisco has created a campaign called "Check the Coast" that encourages people to make a checkmark sign while taking a selfie at the shore, and then include #CheckTheCoast and CheckTheCoast.org when posting it. This is intended to raise awareness of a special box on California tax forms that you can check to make a donation to the California Coastal Commission.
The campaign recruited actor Adrian Grenier (Entourage) and surfer-activist Sunshine in the Fog (yep, that's her name) to appear in ads for the cause.
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