Taking the pixel-ad idea for a spin

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here’s another Million Dollar Homepage ripoff, but with a twist. Some guy has started a Web site called Ferrari Billboard and is selling off one-inch squares of ad space on an actual real-life Ferrari for $25 each. Once the surface area is sold (or rather, if it gets sold), he’ll actually buy the car (that’s his main goal anyway), have it commercially wrapped and then take it on a road trip around the U.S. The ads will also show up in 5-by-5-pixel blocks on the Web site, with links leading to the advertisers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in