Take a Tour of Lego's Simpsons Kwik-E-Mart Set Before It's Unveiled at SXSW

From Squishees to dark orange bricks

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One of the coolest branded buildings at SXSW this year will be particularly difficult to get into. That's because it's only 5 inches high, 14 inches wide and 10 inches deep. D'oh!

Having had great success with its first Simpsons construction set and minifigures, Lego will physically unveil its new Simpsons product at SXSW on Friday—the iconic Kwik-E-Mart featured regularly in the show.

The set goes on sale May 1. For hard-core fans of the Fox cartoon, it's a treasure trove.

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