Taco Bell response to beef lawsuit: sarcasm | Adweek
Advertisement

Taco Bell response to beef lawsuit: sarcasm

Taco-Bell-small

Taco Bell wasted no time in hitting back against a lawsuit about what's in its ground beef. Taco Bell parent Yum! Brands took out print ads today in The New York Times, Wall Street Journal and other publications with a bold "Thank you for suing us" headline. The ads reiterate Taco Bell's denial that it's serving a "meat mixture" that's only 35 percent ground beef. Taco Bell says it's real "seasoned beef." The ads are a rapid response to a suit that was filed only just this week. (There are also Google ads with a letter from the Taco Bell president about its meat.) Judging from the comments Taco Bell is racking up on Twitter, the "mystery meat" claim has struck a chord with diners skeptical of what could go into a 99-cent taco. I can only imagine if this case goes to discovery. A nation will collectively turn away as the mystery-meat process is laid bare. The ironic part is, Taco Bell might be doing its customers a favor if it were cutting the red meat with filler like whole grain, since excessive red-meat consumption is the source of any number of health woes. Maybe making Taco Bell the cornerstone of your diet is a solid strategy after all. Full ad after the jump.

Taco-Bell-large

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS