Taco Bell gets all cheesy, beefy and melty

In its newest commercial, Taco Bell embraces a fairly unorthodox tactic as it attempts to work up our collective appetite: It shows lots of people with grody, stringy cheese hanging out of their mouths. (This is apparently the “yum” they refer to in the parent company’s name, Yum! Brands.) The Grim Reaper makes a humorous, unexplained cameo in the middle of the spot, perhaps subtly warning us against eating too much of this cheesy, beefy stuff.