Taco Bell Brings the Sex Song 'Afternoon Delight' Back to Its Foodie Origins

Suggestive 1976 hit comes full circle

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you think it's a stretch that Taco Bell is repurposing midday bang ballad "Afternoon Delight" as a metaphor for going to Taco Bell, you're really going to be shocked to hear this: That's almost exactly what inspired the song in the first place.

In the chain's new ad from Deutsch/LA, we see co-workers, classmates and geriatric bingo competitors slipping off together to the tune of Starland Vocal Band's enduring 1976 classic. And despite all the furtive note-passing and conspiratorial up-nodding, we quickly learn they're just heading down to the local Taco Bell for a "Happier Hour" promo that runs from 2 to 5 p.m.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in