Attack on T-Mobile Is a Real Drag for Sprint

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

An attack ad funded by Sprint to oppose AT&T's proposed takeover of T-Mobile, featuring a man in a dress patterned like the T-Mobile spokeswoman's, has been pulled after accusations of transphobia. The ad, which ran Tuesday in some newspapers and on political websites, carried the headline, "It makes sense if you don't think about it," which is a line from T-Mobile's latest campaign. But having a guy wear a dress and suggesting such behavior is only acceptable if you shut off rationale thought, didn't go over so well.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in