Swiss paper publishes this bogus Gucci ad
In Switzerland, it doesn’t take much to be in a Gucci ad campaign. You photograph yourself naked, add a perfume bottle and the Gucci logo, send it to a weekly paper, and have them bill Gucci directly for the $50,000. They’ll fall for it every time. Naturally, this is now the top story at a rival newspaper.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
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