Swiss paper publishes this bogus Gucci ad | Adweek Swiss paper publishes this bogus Gucci ad | Adweek
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Swiss paper publishes this bogus Gucci ad

Gucci In Switzerland, it doesn’t take much to be in a Gucci ad campaign. You photograph yourself naked, add a perfume bottle and the Gucci logo, send it to a weekly paper, and have them bill Gucci directly for the $50,000. They’ll fall for it every time. Naturally, this is now the top story at a rival newspaper

—Posted by Tim Nudd

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