Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
We’re not sure how to interpret this little bit of post-Olympic endorsement news: that multiple gold medal winner Michael Phelps has signed a global deal to promote an MP3 player from Hong Kong that no one ever heard of (pictured at left).
Is this a sign of the diminished interest in Olympic swimmers like Phelps after the Games are over? Or is Phelps—known for listening to DMX’s “Party Up” before races—just so ahead of the curve that he’s onto the next big thing before it even qualifies as a thing? The spin on the subject, according to this
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in