Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As we've mentioned before, very few companies explore the topic of divorce, or its ramifications for families, in their advertising. It's just too depressing, the thinking goes, even if it's also, of course, relatable to so many millions of people worldwide.
A few brands have taken the risk—Honey Maid, of course, and also Ford, which rolled out this beautiful and sad short film earlier this year.
Now, it's Ikea's turn. Check out the spot here.
Created by Stockholm agency Åkestam Holst and directed by Martin Werner at Bacon, the spot tackles the issue of divorce for good reason.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in