Swedish Toys R Us Catalog Tries to Blur Gender Roles

Boys and girls finally share dolls, kitchens and Nerf guns

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Roll your mind back to 2008, when we wrote about Sweden’s kerfluffle over allegedly sexist Lego advertising that showed a little girl in a pink room outfitted with ponies and a little boy in a blue room full of fire trucks. That same year, a complaint was lodged by a class of Swedish sixth graders about the Toys "R" Us Christmas catalog. Well, four years later, TOP-TOY, the company behind the catalog, has decided to update their Christmas publication by tossing in a few gender-neutral images.

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